Sustaining technology: a good technology that relies at incremental improvements to be able to the already standard technology is actually called sustaining technology.
Disruptive Technology: considering that the This can be new so lacks refinement, often offers performance problems, appeals to be able to a great limited audience IN ADDITION TO will probably not yet make application for a proven handy application. your own almost all common example of disruptive technology is actually “Electrical Speech Machine” later called telephone from Alexander Graham Bell.
Professor Mr. Clayton M.Christensen point out with his book This no. associated with large corporations will be just like to utilize sustaining technologies ALONG WITH they created its work accordingly. Large companies are usually staying close to be able to their customers, with a mechanism with place to develop existing technologies, consequently they excel from knowing the market. Marketing chances which are developed because of the low margin disruptive technologies could cause ones capitalizing towards the potential efficiency AND ALSO cost saving by large corporations.
Professor Mr. Clayton M.Christensen inside his book “The Innovator’s Dilemma” (the Least complicated selling book due to the year 1997) to be able to illustrate his point all about disruptive technologies utilize actual world examples. He demonstrates how This is not unusual with regard to a good big firm to dismiss all of the values of any disruptive technologies, your reason is actually The item The item does not reinforce at current company goals.
